Moustafa El-hadidi, CXO 2.0 Conference Honoree, Featured In Times Square For Championing Strategic Recruitment And Organizational Leadership

Dubai, UAE – January 7, 2026 — Moustafa El-hadidi, Founder of Qaws, was recognized with the Business Leadership Excellence Award at the CXO 2.0 Conference. He was featured in New York’s Times Square for his achievements in transforming recruitment processes and leading organizational initiatives that combine technology with human-centered strategy. The three-day leadership summit, held from December 8–10, 2025, at the InterContinental DFC, Dubai, UAE, convened business leaders, startups, investors, policymakers, and consultants to discuss strategies for growth and operational excellence.

Moustafa El-hadidi is an innovative founder who is launching Qaws as his second startup after SAmAS. With strong analytics expertise, he has disrupted traditional hiring by creating cost-effective recruitment solutions. His previous leadership roles in human resources enabled organizational transformation and strategic talent management, providing crucial insights into recruitment challenges that drive his entrepreneurial mission. His first venture, SAmAS, developed gamified psychometric assessments that transformed talent acquisition, while Qaws continues his commitment to delivering efficient and user-friendly solutions.

Throughout his career, Moustafa has approached leadership as both an art and a science—blending technical expertise with a deep understanding of human potential to drive meaningful organizational change. His strategic vision has consistently translated into tangible results, including transforming IT infrastructure to achieve 99% system availability, redesigning security infrastructure to reduce risk and costs, and optimizing budgets through strategic vendor management. These examples reflect his belief that effective leadership connects technical decisions to human outcomes, resulting in measurable outcomes for organizations, employees, and customers.

Moustafa’s thought leadership extends to publications such as Managers vs Leaders and Why Human Resources Fail in Startups, in which he explores the human dimensions of organizational success. He has also presented as a TEDx speaker on The Human Element in Technical Leadership, sharing insights on how technical leaders can develop emotional intelligence and a human-centered mindset to drive meaningful organizational change.

His leadership contributions have been widely recognized. He received an Appreciation Award for transforming IT infrastructure and security posture, with a focus on aligning technology improvements with organizational culture and employee experience. Under his guidance, his organization achieved an 8.9/10 rating on Finance Online, reflecting both technical excellence and customer satisfaction.

This recognition underscores Moustafa’s role in advancing human-centered technical leadership and organizational strategy that delivers measurable outcomes across multiple dimensions.

About The CXO 2.0 Conference

The CXO 2.0 Conference is a three-day leadership summit designed for executives, investors, entrepreneurs, and decision-makers. It serves as a platform for discussions on operational performance, organizational strategy, and business resilience through inspiring keynotes and panel discussions led by industry experts. With upcoming editions in Las Vegas, Singapore, and Dubai, the CXO 2.0 Conference will continue to promote meaningful networking, knowledge exchange, and practical insights that help organizations strengthen systems and scale with clarity. For more information, visit www.cxo2conf.com.

Moustafa El-hadidi Celebrated In New York’s Times Square